Hujug
হুজুগ
hoo-JOOG
A sudden craze or trend, often irrational.
Meaning & usage
Hujug refers to a sudden and often irrational craze or trend that sweeps through a community or society. It is a Bengali term that captures the essence of a temporary enthusiasm or mania that may not have a logical basis. This concept is deeply embedded in Bengali culture, often used to describe fads or collective behaviors that gain rapid popularity.
In a sentence
The new smartphone release caused a hujug among tech enthusiasts.
As seen in crosswords
Hujug is a 5-letter answer. A typical clue:
“A sudden craze or trend, often irrational” (5)
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